Coaching and The F Word
Coaching and The F Word is a straight-talking podcast about the moments that shape our lives, careers, confidence, and leadership.
Hosted by two experienced coaches and former accountants — Andrew Weakford, specialising in midlife transformation and John Ferguson, in finance leadership — this podcast explores the real stories behind growth, change, and stepping up. Each episode tackles a different “F word” that shows up in life and work: from First Steps, Failure, Fear, and Feedback to Future, Framing, and beyond.
This isn’t theory. It’s practical, honest conversation grounded in lived experience — what it really takes to move forward when things feel uncertain, uncomfortable, or stuck.
Whether you're a mid-career professional, an aspiring finance leader, or simply someone navigating change, you’ll find insights you can actually use:
· How to build confidence and take action
· How to handle failure and reframe setbacks
· How to give and receive feedback effectively
· How to develop a growth mindset in your career
· How to step into leadership with clarity and intent
Expect real conversations, relatable stories, and coaching insights that help you think differently — and act with purpose.
If you're ready to stop overthinking and start moving forward, this podcast is for you.
Coaching and The F Word
Episode 5 - Framing
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Two people can face the same situation and walk away with completely different outcomes. Why? Framing.
In this episode of Coaching and the F Word, we explore how the lens you apply to your experiences influences how you think, act, and lead. We unpack the difference between fact and interpretation, the hidden cost of unhelpful narratives, and how reframing can unlock confidence, growth, and new opportunities.
Change the frame, and you don’t just see things differently—you start to act differently.
We'd love to have your feedback. This is a first-step for us and we're learning along the way.
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